UCF released a statement saying “It is important to state that UCF Athletics did make adidas aware of Marcus’ recruitment and was led to believe that there would be a workable solution to a unique situation. We will continue to proceed with this understanding and the overall best interests of UCF Athletics and its student-athletes”.


A few short months after UCF slashed programs and laid off faculty to save $4.6 million, it may lose nearly $3 million over Marcus Jordan’s shoes.

UCF has a reported $3 million dollar deal with adidas requiring all UCF athletes wear adidas shoes and apparel.

When Marcus Jordan was recruited, UCF promised the son of NBA legend Michael Jordan he could wear his dad’s Air Jordan brand by Nike, according to the Orlando Sentinel.

“We talked about it,” Marcus Jordan told the Orlando Sentinel. “They said they had talked to the adidas people, and it wasn’t going to be a problem. I think everybody understands how big of a deal it is for my family.”

The big deal for Jordan has become a big problem for UCF. It was the front page, top story in today’s Orlando Sentinel. The paper reported adidas and UCF are at an impasse, and the shoe fight is hurting the contract renewal process for one UCF’s most important business partners.

“There is no compromise, and the contract is currently under review,” adidas spokeswoman Andrea Corso told the Sentinel. “We are in negotiations for a future relationship regarding the broader UCF athletic program. What I can say is that these relationships are based upon agreed deliverables for both parties.”

A UCF Athletics statement stated the school respects the adidas brand, and hoped to work through this “unique” circumstance and extend the deal.

Jordan told the Sentinel he has no disrespect for adidas and he’s fine with wearing the adidas uniform, and using all of the other adidas UCF gear, but when it comes to his shoes, “it’s a level of importance with the Jordan brand and my family” that’s making him stand firm.

If a compromise can’t be reached, UCF could end up having to pay for all of its clothing, shoes and equipment for all 15 Knights sports, according to the paper.

What do you think should happen?

Speak out below:


  1. Why are people blaming Marcus? Sure, it may be “just shoes”, but when he came to UCF, he specifically asked “Can I wear Air Jordans?” and UCF said hastily, without ASKING Adidas first because they were anxious to get Michael Jordan’s son on their basketball team, “Oh yeah sure no problem!” This is TOTALLY the school’s fault – athletic department or whoever made the final decision. They made a promise to Marcus and didn’t consult their sponsor. Pure STUPIDITY.

  2. Im not too sure why everyone is blaming Marcus for this. Before he even signed to play at UCF he was TOLD that it wouldnt a problem to wear the Jordan shoes, and not it is. That isnt his faults, it is the schools problem for not either a. telling him before that they were unde contract with adidas or b. not figuring things out with adidas before they met with Marcus. I agree and think that the school should switch to Nike, then maybe adidas will see that one played wearing your shoes isnt that big of an issue. No one is going to soley go out and buy adidas because Marcus is wearing them. We are lucky enough to have him want to be and play at our school. Lets not ruin that now.

  3. First off, Brian you need to learn how to spell you retard. Secondly, Marcus’ dad wore whatever shoe he wanted when he played in college. And thirdly, it’s a matter of respect, not personal pride. What everyone needs to realize is that Marcus is upholding his family name and this is not a money issue, but simple respect. I’m sure that UCF and adidas can come to a mutual understanding of the situation and agree for the better of both parties. For is adidas does decide to drop the UCF athletic line, there is always another company that is more than willing to be their replacement. Think people, think.

  4. Nike would be a great option, if they’re interested in picking up UCF anywhere past the Marcus Jordan-era…

    Otherwise, Addidas is getting practically nothing out of this deal, a singular, very well publicized athlete choosing to wear his father’s shoe line. If anything, this should be a notable exception to the rule.

    I completely agree with Marcus though. He came to this school under his terms, and he wears his father’s mark proudly. There is nothing wrong with that.

  5. I think that Marcus Jordan showed just wear a damn adidas shoe. This is ridiculous! When his father played in college, he had to wear whatever brand the college used. Marcus Jordan is not a pro and show not get pro-like choices on what brand shoe he will wear. Suck it up and get better, Marcus Jordan, and maybe you will be pro one day and get to wear Jordans on the court but for now just wear your jordans when your off the court.

  6. “A few short months after UCF slashed programs and laid off faculty to save $4.6 million, it may lose nearly $3 million over Marcus Jordan’s shoes.”

    What do the two have to do with each other? Nothing? The $3 million is from athletics, completely unrelated budgets from faculty/academics.

  7. I agree with Joe, I think Poppa Jordan should pick up the tab on this one if this ends up being more than Adidas poker face.

  8. If O’Leary is worth 5 mill, I think we can manage to please the Jordan family. UCF is lucky to have Marcus play as a Knight, so we need to swallow our pride and find a way to compromise with Adidas.

  9. I think Marcus should get Jordan/Nike to sponsor UCF, at least while he’s going to the school. Otherwise I don’t see the problem with him wearing Jordans… it’s one player on one sport, Adidas needs to shut up

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