UCF Knights Win Game, Lose Millions Over Shoes

Basketball — By Danny Peterson on November 5, 2009 at 1:13 am

As we already reported would happen on KnightNews.com the day before UCF’s exhibition basketball game, Marcus Jordan wore Air Jordans by Nike on the court instead of the Adidas brand during his debut game Wednesday night.

UCF had a multi-million dollar sponsorship contract with Adidas, and company reps were quick to tell media that deal won’t continue because of Jordan’s decision to wear Nikes.

“The University of Central Florida has chosen not to deliver on their contractual commitment to adidas,” an adidas spokeswoman wrote in an e-mail to media. “As a result we have chosen not to continue our relationship with them moving forward.”

UCF Athletics responded with its own statement: ”We are disappointed to learn that Adidas has chosen to discontinue its relationship with UCF Athletics. Once we receive official notice we will be able to further respond.”

The UCF Knights now will have to look to hopefully find a new brand to sign a contract with in the near future.

Aside from the shoe controversy, the Knights got off to a good start in its exhibition game with St. Leo behind a strong second half as they cruised to an 85-64 win.

The high scorers included P.J. Gaynor with 18 points and A.J. Rompza with 16 points. Rompza also added 7 steals and 5 assists to lead the Knights to their exhibition win.

Freshman phenom Keith Clanton had 16 points on 7 of 9 shooting and 8 rebounds. He will be a force this year as he looks to dominate opponents big men throughout the season.

Player to Watch: Dave Diakite. Although he only added 9 points, he did grab 7 rebounds and looks to be an explosive player for the Knights. Last season was unfortunately cut short by injury, so if he can stay healthy he will hopefully explode on the scene this year.






    5 Comments

  • ROB says:

    hopefully addidas drops and UCF gets nike, nike gear looks wayyyy sicker addidas blows

  • jordan shoe says:

    well until they sign the new deal, they’ve lost millions.

  • facts says:

    This likely will lead to more money being made by UCF. Marcus Jordan has generated unmatched demand for season tickets, bringing in a ton of new revenue. In addition, UCF will obviously sign a contract with another company, likely for a similar amount of money. Between the added season tickets over the years, even if the new contract is for a slightly smaller amount, UCF will likely still come out ahead. In no way is the school losing millions, as it now can sign a similar contract with someone else.

  • Sean says:

    In a time of budget cuts, we dont need to be losing millions over a basketball player. Jordan should have gone to another school…

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