A retired UCF Ad-PR professor, known for his essential role in the creation of the program, has passed away.

Dr. Bob Davis, retired Nicholson School of Communication Ad-PR professor and area coordinator, passed away on July 23, the communications college reported.

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“Davis was an essential part of creating the Ad-PR program that NSC is known for today,” Nicholson News said. “He started C-day in the early 90s as a day to honor all majors within the Nicholson School of Communication. The event has now grown to become COMM week.”

Davis began teaching at UCF in 1977 when the university was still known as Florida Technological University, according to Nicholson News.

A Memorial Service for Davis will be held on Saturday, July 27 at 11 a.m. at Tuskawilla Presbyterian, 3600 W. SR 426 (Aloma), Oviedo, FL 32765.