Only a few months before the release of the Anchorman sequel, legendary anchorman Ron Burgundy is already creating buzz across the world wide web.
In a series of commercials for the new Dodge Durango, funnyman Will Ferrell — sporting the Ron Burgundy getup — introduces the car and (nearly) all of its great amenities, including its “standard” glovebox.
According to Adweek, Chrysler chief marketing officer Olivier Francois told the ANA Masters of Marketing conference in Phoenix on Friday that this is “just a little appetizer,” and that Chrysler was producing another 67 videos for the Web.
“It’s massive,” he said.
Watch the videos below.
