XLIVE – Tropicana Las Vegas – A beautiful and long overdue union of the esteemed International Music Festival Conference (IMFCON) and International Film Festival Summit (IFFS) has given birth to the progeny of the future: XLIVE – the most illustrious convention of industry leaders at the intersection of music, film, culinary, beverage, eSports, technology and the experiences + community that culminate at festivals & live events.

In an unprecedented move, XLIVE has joined forces with renowned digital media and publicity agency, The Confluence, for the 2016 “Live Event” convention taking place this December 5-7, 2016 at the Tropicana in Las Vegas, NV. The Confluence, a full-service media agency that delivers best-in-class publicity, branding and content strategy to many of the world’s most influential brands, festivals, and artists, will join in on the collaborative venture with XLIVE to incorporate publicity savvy and expertise into programming and overall communication strategy.


Seeking to revolutionize the way festival and live event aficionados share their expertise with the ultimate goal of elevating the experience of attendees, XLIVE convenes industry titans from each and every sector of entertainment to a synergetic environment for sharing wisdom, visionary concepts, and cutting-edge trends against the alluring backdrop of Las Vegas’ famed nightlife.

The compelling partnership with The Confluence came as a natural evolution: as pioneers in their respective creative industries it was only a matter of time the two companies were joined by their thirst for curating unique, memorable and exciting moments in festival and live event history. Waco Hoover, CEO & Co-Founder of XLIVE, looks ahead to the future, remarking on the journey that lies ahead:

“We’re thrilled to welcome The Confluence to the XLIVE community. The Confluence has deep roots in the festival community and shares our passion for creating memorable and extraordinary experiences. As the official public relations firm for XLIVE, there isn’t a better partner suited to work with our team creating awareness for the myriad of organizations participating along with the programs and resources that will be offered to festivals and event producers at the annual 2016 XLIVE Conference in Las Vegas this December.”

The Confluence echos Hoover’s sentiments wholeheartedly, Founder Russell Ward adds, “For years, I’ve heard of the amazing things Waco and team were creating — it was but a matter of time before we linked to join forces to further expand the visibility of the festival movement that has been growing globally. We are honored to work with the XLIVE team moving forward.”

Serving all facets of digital media and publicity strategy, The Confluence has cemented its place as the premier creative agency for festivals and beyond. Since its inception in 8 years ago, The Confluence has engaged world class campaigns for the likes of Lightning in a Bottle, Coachella, Further Future, Wonderfruit Thailand, Do LaB, MaiTai, Robot Heart, Woogie Weekend, Shambhala, Symbiosis, Decibel and Envision Festival in Costa Rica, among many others. In addition to having serviced festival clients on four continents, The Confluence also engages across a multitude of enterprises including lifestyle, technology, medical, and consumer goods with current and past clients including GoPro, Wall St. Journal, General Electric, Target, Budweiser, Pepsi, Intel and countless others. The Confluence looks forward to bringing their expertise and array of proven methodologies to XLIVE.

For more information and/or to register for the convention, please check out the XLIVE website and be sure to like the XLIVE Facebook page to stay up to date on the latest news and speaker announcements.

XLIVE: Website | Facebook | Twitter | Instagram 
The Confluence: Website |  Facebook | Twitter | Instagram