Not even a month after Florida’s new law allowing college athletes to cash in on their name, image and likeness, went into effect, at least two UCF athletes have released promo deals.
UCF’s quarterback, Dillon Gabriel, released his own brand “DGthebrand”. Knights basketball player Sean Mobley, as well as Knights football tight-end Charlie Browder is now sponsored, Barstool athletes. Even former UCF Knight McKenzie Milton is taking advantage of the new law at his new program at FSU.
The athletes’ business ventures are possible thanks to the name image and likeness, or NIL law, passed by Florida and other states — and because the NCAA finally giving up its fight to block said laws.
Scott Miller, attorney and former Contract Advisor for NFL players, mentioned some of the precautions these student-athletes should take when undergoing business deals.
”Student-athletes will have to hire the same kind of professionals a pro athlete team would,” Miller said, citing examples such as “an attorney, business manager, legal expert, etc.”
UCF is prohibited from preventing athletes from earning compensation based on their name, image, and likeness under Florida’s law. While opening NIL opportunities to student-athletes, the policy preserves the commitment to avoid pay-for-play and improper inducements tied to choosing to attend a particular school. These rules remain in effect.
At the end of the day, the main objective for student-athletes was and continues to be to win games and best represent their school. Proponents of the law believe NIL is just giving athletes here at UCF an opportunity to broaden their business opportunities.
Which athletes are taking advantage of these new laws? Check back here for updates. If you know of any UCF student-athlete promotions feel free to email us at news@knightnews.com.
