NBCUniversal has invited students from the University of Central Florida, along with other innovators, to take part in a “hackathon” for a chance to win cash and prizes.
Hackathon participants will be challenged to use hardware, software and content to explore immersive entertainment for Universal Theme Parks & Resorts, Telemundo and Golf Channel’s GolfNow. From virtual reality to beacons, wearables, and the Internet of Things, participants will need to imagine and develop new ways consumers experience stories.
NBCUniversal and Comcast will jointly present their third hackathon in Orlando, FL on March 28-29 at the Portofino Bay Hotel. Themed “Smart, Dynamic, Immersive Entertainment Driven by Technology,” the 24-hour event offers over $15,000 in cash and prizes, plus the opportunity to pitch their idea to NBCUniversal Media Labs.
NBCUniversal theme park and TV executives will be on hand to advise and guide ideas.
“We are excited to bring our industry leading Hackathon to Orlando, making it a first of its kind event in our theme park and resort,” said Sanjay Macwan, Senior Vice President & CTO of NBCUniversal Media Labs. “Orlando has a budding technology ecosystem and we want to engage local innovators – developers, entrepreneurs, designers, and academic groups – to help us create immersive entertainment experiences for our customers,” said Macwan. “In addition to giving developers unique hardware, software and content, we’re also giving participants access to top industry executives. This is really a unique experience.”
For information on participating in the hackathon, click here.
