A University of Central Florida student is taking his revolutionary hummus industry all the way to ABC.
Jesse Wolfe, UCF College of Business Administration senior and founder of O’Dang Hummus , will compete in the business-themed reality show “Shark Tank” on Oct. 2.
O’Dang Hummus “is a hummus based sauce that give you the creamy taste you love in any dressing without ANY of the dairy, oil, or preservatives,” according to its official website.
In the show, business entrepreneurs present their ideas to a panel of “sharks.”
These sharks are “tough, self-made, multi-millionaire and billionaire tycoons” who can give contestants “the chance to chase the American dream and potentially secure business deals that could make them millionaires,” the “Shark Tank” website explained.
“Things are going really well for us,” said Wolfe in a release. “We’re going to Publix and launching in over 1,100 of their stores. Now the whole world is going to know about our product. It’s a little like winning the lottery.”
Wolfe told KnightNews.com back in September 2014 that he was in the process of applying for the television show.
“In the beginning, I had six different farmers’ markets tell me no,” Wolfe said. “Don’t fear failure. You’re going to fail. It’s inevitable. But push on and don’t be afraid to pivot because that’s what keeps you going forward.”
The UCF College of Business Administration is hosting a watch party event in the Student Union.
“I’ve had a unique opportunity to watch Jesse’s entrepreneurial journey the past three years,” Cameron Ford, founding director of the UCF Blackstone LaunchPad, said in a release. “I couldn’t be more proud of him. He’s a great role model for UCF’s student starters.”
