The UCF Athletics Association have struck a deal with Playfly that will be a 13-year multimedia rights contract worth $125 million.
“This multimedia rights agreement is groundbreaking for UCF and signifies our media value in the marketplace,” said Terry Mohajir, UCF Vice President and Director of Athletics. “It’s validation of our value as an institution and the result of investments made by the Board of Trustees, University leadership, students, alumni, central Florida region, State of Florida and Big 12 Conference.”
Playfly which labels themselves as a leading sports marketing & media company, will take over UCF’s multimedia rights after a previous long-term agreement with IMG after former Athletic director Danny White chose not to renew the deal back in July 2016.
The deal will start this year and run through 2035, with a “midpoint” where both sides will review the overall performance and market value of the multimedia rights in 2029.
Mohajir said the UCFAA could receive additional payments from Playfly if their gross revenue exceeds the set threshold for that year.
“Any Premium products that are in these corporate sponsorship deal, they’re paying up and above the rights fee for them,” Mohajir said. “That can be another $200,000 in ticket sales, premium products, club seats, all that kind of stuff as well.”
Mohajir said he believes the deal will prove to be more financially lucrative for the Knights due to how he believes the Knights will perform in the Big 12.
“We’re thinking this deal is closer to a $140 Million-type deal when you add everything in there,” Mohajir said. “We just don’t know what everything is going to be yet. We haven’t gotten to the definitive contract yet but it’s more than the $125 million.”
