The UCF Professional Selling Program’s ICSC team made history this past weekend at the 2014 International Collegiate Sales Competition (ICSC), emerging as national champions for the first time ever.
UCF students Dan Berreth, Greg Cullen, Stephanie Pitts and Catherine Bruno, all members of the UCF Professional Selling Program, worked tirelessly over the past two months preparing for the 2014 International Collegiate Sales Competition (ICSC) held at the Rosen Centre Hotel in Orlando.
The UCF ICSC team’s sales techniques were put to the test, as they advanced through four different rounds of sales role-plays, where they demonstrated value to potential buyers. At the end of the day, the UCF ICSC team swept their competition–placing first overall out of 32 schools, Dan Berreth was awarded 1st overall individually and Stephanie Pitts was awarded 4th place overall individually.
Leading the way was team captain Catherine Bruno, who cited the team mindset for their success.
“From day one we had the mindset that we were competing as a team, not as two alternates and two competitors, and that’s why we were able win the entire competition as well as 1st and 4th individually,” said Catherine Bruno in a UCF release.
Team member Greg Cullen served as an alternate competitor and helped coach Berreth and Pitts throughout the months leading up to the competition.
“Each week we spent about 10 hours going over every possible scenario they could encounter and in the end the juice was worth the squeeze,” Cullen said. “We had a dynamic team that was dedicated to this journey and that allowed us to truly shine when it mattered.”
The Professional Selling Program is a selective, specialized program offered by the Department of Marketing in the UCF College of Business Administration. The program takes in no more than 35 students each year that show potential and promise in sales. Overall, the program boasts a 95% after-graduation job placement rate, with the rest going to graduate school.
For more information about the program visit here.
