iFlask Looks like iPhone, Designed to Hide Liquor During Tailgates

Beyond UCF, Business, Football, News, Night Life — By Staff on October 20, 2012 at 1:55 pm

A controversial new flask designed to look like an iPhone so students can hide it from police patrolling for illegal drinking during tailgates is being marketed to University of Central Florida students.

KnightNews.com has learned the developers of the “iFlask” are advertising the product online, targeting UCF students. In a promotional video posted on the iFlask’s kickstarter.com webpage, the product’s co-founders promote how the iFlask could help prevent police from giving out tickets during tailgates.

Promotional video iFlask co-founders are advertising to UCF students:

Despite the video advertisement, a legal disclaimer toward the bottom of the website claims, “iFlask does not promote or condone the use of alcohol for anyone under the age of 21. We are not responsible for the way you use iFlask.”

The iFlask contains enough space to fill it with about five shots, according to co-founder Daniel Novaes, who although just recently graduated from the Kelley School of Business at Indiana University in 2011, is not new to business. “Prior to inventing iFlask Daniel founded Elekteks Inc which produced over $2 million in revenues in 2011,” according to the iFlask webpage.

KnightNews.com wants to know what you think of this product being marketed to UCF students. Email us at news@knightnews.com or share your comments below.