Bright House Networks Stadium is getting a makeover this offseason.

UCF announced on Monday that the 10,000-square-foot East Side Club (ESC) is going to be ready by the Sept. 5 kickoff against FIU. The beach-themed bar located in the East Side Club will serve beer, frozen drinks and soft drinks located between the 30-yard lines.

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Alternate view of the East Side Club (via UCF Athletics).
Alternate view of the East Side Club. via UCF Athletics).

UCF Director of Athletics Todd Stasnbury said in a release that he hopes the new-look stadium will show off the Florida lifestyle.

“The ESC will be a showcase for the Central Florida region,” UCF Vice President and Director of Athletics Todd Stansbury said in a release. “This is a great place to live, work and play and the ESC will exemplify that. When a viewer anywhere in the country tunes in to watch a UCF football game, they will see shorts and flip-flops – they will see the Florida lifestyle.”

Memberships to the East Side Club will start at $900 per person for a full season pass. The membership will include access to chair-back stadium seating, 15 televisions, Gold Zone parking and private restrooms.