It’s been about a week and a half since KnightNews.com published this story documenting how “Bros Icing Bros” was becoming a big hit at UCF, and in that short time, it seems the strange phenomenon is still going strong.
Daily Buzz Host Gets Iced on TV
Make no mistake: Bros Icing Bros is not just a college drinking game anymore. The movement is now getting coverage everywhere from college news sources to The New York Times, which published this article citing KnightNews.com’s coverage of how the game has been taking UCF by storm.
Even Ashton Kutcher has become part of Bros Icing Bros, whether he likes it or not. Someone set up a website called IceAshton.com, hoping someone can Ice the celebrity.
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At the University of Central Florida, it seems Icing a Bro with Smirnoff is still a popular thing to do. KnightNews.com continues to notice Facebook statuses, mobile uploads and evidence of empty Smirnoff Ice bottles around campus hot spots as proof.
How long will it last? That’s anybody’s guess. So far, there’s still no sign Smirnoff is behind it — but there’s no sign they’re trying to put a stop to it either.
For the time being, “Bros” should beware: Watch your backs, because you could be Iced next.
