University of Central Florida Athletics released a recruitment video featuring Scott Frost and the “We Rise and Conquer Initiative,” detailing the first-class experience future UCF football players can have should they commit to the Knights.

The We Rise and Conquer Initiative, constructed by Director of Athletics Danny White and the UCF Athletics board, sets a goal of $25 million dollars for the future of UCF Athletics.

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“This university is growing so fast and is so innovative – our [Athletic Director] Danny White is now ready to break ground on facilities that are going to help our football department keep pace with that growth and innovation,” Frost said.

“Picture your day at UCF: you live in brand new apartment-style housing for students, you come over here to brand new facilities where you can go to meetings and go to practice. You walk to our brand-new nutrition center so you can fuel your body the right way. Head around the stadium to our academic center that’s going to give you top-notch resources to get your degree and then when your work’s all done, head to recovery cove, enjoy yourself and enjoy the beautiful sunshine in Florida.”

“If you haven’t seen UCF’s campus, come see it. It’s the best campus in the state of Florida and the best campus I’ve been on. Now we’re going to improve our athletics facilities. Wait ’til you see what we have in store.”


“That’s our vision for UCF Athletics. I believe — and I know you believe — we can be a Top 25 intercollegiate athletics program. But it takes more than belief,” White says. “It takes resources.”

“Together, every UCF fan can help us achieve these goals. We’re rolling out The Rise and Conquer Initiative that will allow us to build new facilities, enhance our existing facilities and continue upgrading the programming that allows our young men and women who proudly wear the Black and Gold to have a championship experience in competition, in the classroom and in the community.”

“With your support, we can create the positive impact that will provide an even brighter future for UCF Athletics and our student-athletes. Charge On!,” the Director of Athletics said in a statement.

The goals of the UCF Athletics under the campaign:

  • Become a perennial Top 25 college athletics program
  • Empower our student-athletes to earn a degree and attain exceptional personal and professional lives
  • Support UCF in achieving its goals through impactful, positive exposure
  • Energize all of Knight Nation, including alumni, students and the entire Orlando community
  • An introduction of new premium seating options for the 2017 Knights Football season.

The construction and renovation of UCF’s athletic facilities will be one of the focuses of the $25 million in donations.

Included in the spending pool will be money earmarked for an expanded Carl Black and Gold Cabana, Field Cabanas, new student sections. Rewards, gifts, and special access to donators have been outlined on the We Rise and Conquer website.