The UCF College of Business Administration hosted its annual Joust Business Plan Competition on April 12, in which entrepreneurial students from across many different business disciplines compete for the best, most promising business proposal.
UCF students Taylor Cheeley and Nicole Enterlein, of Team Entourage Red LLC, were the winners of the event with their product called the SMARTWAY Sanitary Cup, a disposable urinal funnel designed for women.
The SMARTWAY Sanitary Cup is designed for women to be able to stand and urinate without having to deal with any unwanted contact with a potentially contaminated surface, like a public restroom toilet. The product is designed to be mess free and inexpensive.
“Winning the Joust validates that SMARTWAY Cup is a revolutionary product with serious market potential,” Cheeley told UCF Today. “We’re honored to receive the prestigious recognition and poised to pursue national contracts. We believe the Joust has refined our business model and changed our lives.”
The Joust competition is set-up like the popular reality television show “SharkTank”. Students form teams and originate a business proposal to leaders of the industry. Paul Jarley, the dean of the college claimed that the SMARTWAY Cup was quite overlooked at the beginning of the day, but it was Taylor and Nicole’s presentation that impressed the judges.
“Taylor and Nicole took everyone way outside their comfort zones. They learned from their past experience and used data along with a crisp presentation to allay fears, overcome social norms and pitch a potentially disruptive product that no one had given a chance at the beginning of the day.” Jarley told UCF Today.
The Center for Entrepreneurial Leadership hosts four competitions per year including the Big Idea Competition, Business Model Competition, the Joust Business Plan Tournament, and the Cornerstone Competition.
