University of Central Florida’s NASCAR Kinetics team will be hosting an official NASCAR viewing party of the Goody’s Fast Pain Relief 500 at Martinsville Speedway on April 3.The party will be hosted at Tilted Kilt Pub & Eatery on University Blvd, just down the street from UCF. It will begin at 12:30 p.m. and conclude at the end of the race. This is a free event, open to the public, and will be filled with food, activities and giveaways.
This event is part of the NASCAR Kinetics program, which offers select college students to become brand ambassadors for NASCAR; five students at UCF are involved in this particular team.
NASCAR developed the NASCAR Kinetics: Marketing in Motion program in 2009 with the mission of exposing college students to and educating them about the NASCAR brand. This innovative, engaging program gives the teams an opportunity to work through real‐world business challenges facing the motorsports industry.
Students will leverage techniques and lessons taught in the classroom to complete case studies and projects. Each student chosen for the NASCAR Kinetics program is tasked with fostering brand awareness throughout their college and the community. Students who have taken part in the program credit it for giving them a leg up on the competition fo r internships and jobs in the sports industry.
For more information on this event, or NASCAR Kinetics, please contact the team leader, Aviel Solar at aviel.solar@knights.ucf.edu or 561‐212‐8848.
